{"id":14740,"date":"2015-04-02T10:18:15","date_gmt":"2015-04-02T10:18:15","guid":{"rendered":"https:\/\/www.dev.redrockqatar.com\/would-your-company-fire-clarkson\/"},"modified":"2023-08-17T08:05:03","modified_gmt":"2023-08-17T05:05:03","slug":"would-your-company-fire-clarkson","status":"publish","type":"post","link":"https:\/\/redrockinternational.com\/eg\/would-your-company-fire-clarkson\/","title":{"rendered":"Would your\u200b company fire Clarkson?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14740\" class=\"elementor elementor-14740 elementor-5473\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9d4be7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9d4be7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22f67aac\" data-id=\"22f67aac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28ce619a elementor-widget elementor-widget-text-editor\" data-id=\"28ce619a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine the situation. One of your top performers comes into the office and tells you he was involved in a \u2018fracas\u2019 with a colleague. He has a big personality, is hugely popular with your customers and generates amazing commercial success. He seems irreplaceable. This isn\u2019t the first time you\u2019ve had issues, but this time a colleague has ended up in hospital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37b00e elementor-widget elementor-widget-image\" data-id=\"a37b00e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/redrockinternational.com\/wp-content\/uploads\/2015\/04\/Clarkson.jpg\" class=\"attachment-large size-large wp-image-5486\" alt=\"making difficult decisions\" srcset=\"https:\/\/redrockinternational.com\/wp-content\/uploads\/2015\/04\/Clarkson.jpg 1024w, https:\/\/redrockinternational.com\/wp-content\/uploads\/2015\/04\/Clarkson-600x360.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5370efe2 elementor-widget elementor-widget-text-editor\" data-id=\"5370efe2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This, of course, is the situation which faced the BBC management when Top Gear presenter, Jeremy Clarkson, reported a physical and verbal incident with producer Oisin Tymon. After a two week investigation, the BBC decided that Jeremy had to go. However, it can\u2019t have been an easy decision: the commercial implications for the BBC are significant. <br \/><br \/>As someone involved in leadership training and organisational development, the issue is a fascinating one for me. I believe it\u2019s in the difficult decisions like this, when leaders and organisations reveal their true values \u2013 regardless of what is written on the corporate website. The BBC has <a href=\"http:\/\/www.bbc.co.uk\/careers\/why-join-us\/values\">six stated values<\/a>, which we\u2019ll explore four of below. \u00a0The question is: in firing Clarkson, have they managed to stay true to these values?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-315193b0 elementor-widget elementor-widget-heading\" data-id=\"315193b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"1_Doesnt_the_BBC_care_about_their_customers\"><\/span>1) Doesn't the BBC care about their 'customers'?\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233fdf1d elementor-widget elementor-widget-text-editor\" data-id=\"233fdf1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>BBC Value<\/strong> &#8211; \u201cAudiences are at the heart of everything we do. We put audience needs first. We recognise that audiences are not all like us and our friends, so we make sure we know how their needs are changing. And we adapt.\u201d\n\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\"><p lang=\"en\" dir=\"ltr\">Is the BBC license fee even worth it anymore <a href=\"https:\/\/twitter.com\/hashtag\/RIPTopGear?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPTopGear<\/a><\/p>&mdash; \u00d8wen (@OwenDaviessss) <a href=\"https:\/\/twitter.com\/OwenDaviessss\/status\/737018095261343745?ref_src=twsrc%5Etfw\">29 May 2016<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> \n\nThe customer is king, right? Well, large numbers of the BBC\u2019s \u2018customers\u2019 \u2013 license paying viewers and worldwide consumers of BBC content alike \u2013 have been enraged by the decision. Over a million people signed an online petition to reinstate Clarkson within a few days and #RIPTopGear began trending almost as soon as the announcement was made. It is hard not to see this decision as a time where the BBC have not put their audience needs first.\n\nFor many other organisations, some expression of \u201ccustomer satisfaction\u201d is high up the corporate values list. Are there times when customer satisfaction needs to yield to other priorities in your organisation, or will you bow to customer pressure \u2013 no matter what?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230210 elementor-widget elementor-widget-heading\" data-id=\"230210\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"2_Doesnt_the_BBC_want_to_make_money\"><\/span>2) Doesn't the BBC want to make money?<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7c39b9 elementor-widget elementor-widget-text-editor\" data-id=\"4e7c39b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>BBC Value<\/strong> \u2013 \u201cWe take pride in delivering quality and value for money. We are demanding of ourselves. We ask for help when we need it and know where we need to up our game. We challenge waste and spend money as if it were our own. We channel our energy into making things better and change or stop things that aren\u2019t working.\u201d<\/p><blockquote class=\"twitter-tweet\" data-lang=\"en-gb\"><p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/RIPTopGear?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPTopGear<\/a> i guess the BBC doesn&#8217;t like making money<\/p><p>\u2014 uptop intern (@PJwasHere) <a href=\"https:\/\/twitter.com\/PJwasHere\/status\/580749546491248640?ref_src=twsrc%5Etfw\">25 March 2015<\/a><\/p><\/blockquote><p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>The level of disbelief in the Twitter-sphere on this one was incredible!<br \/>Top Gear is a huge revenue earner for BBC Worldwide \u2013 the commercial arm which sells BBC content and merchandise abroad. The decision could also spell the end for one of the corporation\u2019s best known global brands. As many have observed: no Jeremy, no Top Gear.<\/p><blockquote class=\"twitter-tweet twitter-tweet-error\" lang=\"en\" data-twitter-extracted-i1550055256628938416=\"true\"><p>\u00a0<\/p><\/blockquote><p>Since the BBC is funded by increasingly stretched license fee payer\u2019s money, shouldn\u2019t it do all it can to preserve this rich revenue stream?<br \/>The BBC\u2019s only value which mentions money is more focussed on quality and value for money than income generation. In deciding to sack Clarkson, rather than skirt around the issue, it does seem they are demonstrating that \u2018making money\u2019 is not the most important value for the organisation. Although the decision is incomprehensible to many, it seems they should be applauded on acting in line with their stated values. Let\u2019s see if other broadcasters will hold the profit motive higher and extend a hand to Clarkson.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdc853 elementor-widget elementor-widget-heading\" data-id=\"bbdc853\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"And_the_values_at_the_heart_of_the_decision\"><\/span>And the values at the heart of the decision<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5494e20 elementor-widget elementor-widget-text-editor\" data-id=\"5494e20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are different opinions on whether the BBC\u2019s decision was good for creativity, viewer needs and value for money. However, there can be much less dispute when it comes to two other values: Trust and Respect. Perhaps that\u2019s why Twitter has been relatively silent on the areas which are the most powerful reasons why Clarkson had to go.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537961f elementor-widget elementor-widget-heading\" data-id=\"537961f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"3_Can_we_trust_the_BBC\"><\/span>3) Can we trust the BBC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea4507 elementor-widget elementor-widget-text-editor\" data-id=\"4ea4507\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>BBC Value<\/strong> \u2013 \u201cTrust is the foundation of the BBC; we are independent, impartial and honest. We\u2019re truthful and fair in all our dealings. We make decisions based on our values, stick by them and take responsibility for them. We behave with integrity and do what we say we\u2019re going to do.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d503a elementor-widget elementor-widget-image\" data-id=\"26d503a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.bbc.co.uk\/blogs\/grahamstewart\/2009\/01\/keeping_it_balanced.shtml\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"438\" height=\"237\" src=\"https:\/\/redrockinternational.com\/wp-content\/uploads\/2015\/04\/tv-house1.jpg\" class=\"attachment-medium size-medium wp-image-5490\" alt=\"making difficult decisions\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The 2009 Security card for Television House, which showed the values.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc68e8f elementor-widget elementor-widget-text-editor\" data-id=\"dc68e8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You might remember how the abuse scandals around celebrity BBC staff (Rolf Harris, Stuart Hall and Jimmy Saville) rocked the BBC. A poll at the time showed that nearly half of people had less trust in the BBC after the <a href=\"http:\/\/www.theguardian.com\/media\/2012\/dec\/18\/public-trust-bbc-jimmy-savile\">Saville scandal<\/a>. These allegations had a few disturbing similarities. In each case, major celebrities who were popular with the public, commercially successful and also forceful characters, were not challenged as they behaved badly and even illegally. They were too powerful to upset.<br \/><br \/>Clearly sexual abuse is not the same as assaulting a colleague, but there are other obvious parallels with the Clarkson case. In giving Jeremy Clarkson the same treatment any other member of staff would receive, are the BBC now showing that they are serious about making trust a foundation?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bcc28 elementor-widget elementor-widget-heading\" data-id=\"03bcc28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"4_Can_you_show_respect_while_punching_someone_in_the_face\"><\/span>4) Can you show respect while punching someone in the face?<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ebf40 elementor-widget elementor-widget-text-editor\" data-id=\"87ebf40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>BBC Value <\/strong>\u2013 \u201cWe respect each other and celebrate our diversity. We respect all our colleagues, whoever they are. We\u2019re honest, direct and always courteous. We challenge others\u2019 ideas but we respect decisions once made. We are ambassadors for our organisation; we speak out if something is not right and deal with it within the BBC.\u201d<br \/><br \/>And here comes the final nail in the coffin. As the <a href=\"http:\/\/downloads.bbc.co.uk\/mediacentre\/investigation-summary.pdf\" target=\"_blank\" rel=\"noopener\">BBC released details<\/a> of Clarkson\u2019s \u2018fracas\u2019, the extent to which he had violated this value \u2013 and indeed broken the law &#8211; became clear:<\/p><ul><li>\u201cthe verbal abuse was directed at Oisin Tymon on more than one occasion \u2013 both during the attack and subsequently inside the hotel \u2013 and contained the strongest expletives and threats to sack him. The abuse was at such volume as to be heard in the dining room, and the shouting was audible in a hotel bedroom\u201d<\/li><li>\u201cthe physical attack lasted around 30 seconds and was halted by the intervention of a witness. During the physical attack Oisin Tymon was struck, resulting in swelling and bleeding to his lip\u201d.<\/li><\/ul><p>Respect is another word that often features in the written values of organisations around the world. In our experience it is also one which is often conveniently ignored when the going gets tough. We make exceptions for disrespectful behaviour and find it far harder to confront than performance issues. <br \/>The BBC must be commended in his case for making the brave decision to recognise that a red line had been crossed and to respond strongly. Seeing them put their money where their corprate values are is a good step in building trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8887492 elementor-widget elementor-widget-heading\" data-id=\"8887492\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Making_decisions_when_are_values_are_at_stake\"><\/span>Making decisions when are values are at stake<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096986b elementor-widget elementor-widget-text-editor\" data-id=\"096986b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The reality is that every organisation and leader will face times when they have to make tough decisions which have a big impact. Here are some questions which will prepare you as a leader for when those situations arise:<\/p><ol><li>Are you clear what you organisation&#8217;s and your own personl values are?<\/li><li>Do you keep the values visible and fresh in everyone&#8217;s mind (like the BBC&#8217;s security cards)?<\/li><li>What are the standards of behaviour you expect and are there any red lines in behaviour you will never tolerate?<\/li><li>Which are your most important one or two values: the ones which you would prioritise over all others?<\/li><li>Have you developed a habit of actively\u00a0considering how to reflect your values in each decision?<\/li><\/ol><p>Answering these questions for yourself and in your team is a foundational step in preparing for tough decisions. Get ready \u00a0make brave choices that you will be proud of.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine the situation. One of your top performers comes into the office and tells you he was involved in a \u2018fracas\u2019 with a colleague. He has a big personality, is hugely popular with your customers and generates amazing commercial success. He seems irreplaceable. This isn\u2019t the first time you\u2019ve had issues, but this time a colleague has ended up in hospital.<\/p>\n","protected":false},"author":4,"featured_media":5483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"When we are making difficult decisions, values stop being just a set of catchy phrases. The question is, can we stick to them when the going gets tough?","_seopress_robots_index":"","om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[145],"tags":[146,147],"class_list":["post-14740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-eg","tag-uncategorized","tag-uncategorized-eg"],"acf":[],"_links":{"self":[{"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/posts\/14740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/comments?post=14740"}],"version-history":[{"count":0,"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/posts\/14740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/media\/5483"}],"wp:attachment":[{"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/media?parent=14740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/categories?post=14740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redrockinternational.com\/eg\/wp-json\/wp\/v2\/tags?post=14740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}