{"id":45190,"date":"2025-01-10T13:14:59","date_gmt":"2025-01-10T10:14:59","guid":{"rendered":"https:\/\/redrockinternational.com\/?p=45190"},"modified":"2025-01-10T13:15:31","modified_gmt":"2025-01-10T10:15:31","slug":"this-is-why-your-training-sessions-are-half-empty","status":"publish","type":"post","link":"https:\/\/redrockinternational.com\/qa\/this-is-why-your-training-sessions-are-half-empty\/","title":{"rendered":"This is Why Your Training Sessions are Half Empty"},"content":{"rendered":"\t\t
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If you\u2019re responsible for corporate training, you\u2019ve probably been in this situation:<\/p>

The venue is booked, you\u2019ve found a training provider, and the training goals have been painstakingly refined. But when the day finally comes around\u2026<\/p>

\u2026the room is half empty.<\/strong><\/p>

No-shows are one of the biggest challenges when it comes to organising training.<\/p>

And it often feels out of our control. A study from Training Industry<\/em> shows that scheduled corporate training sessions have on average a 20-30% no-show rate<\/strong>.<\/p>

Fortunately, there\u2019s a simple yet effective way to address this: reminder emails.<\/p>

Here\u2019s how you can use them to increase attendance at your next training session:<\/p>

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<\/span>1. Timing is Everything<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By frequently showing up in your team\u2019s inbox, they\u2019ll become more familiar with the training and, over time, develop a sense of involvement. Frequent communication builds trust<\/strong> and keeps the training top of mind.<\/p>

  • When to send:<\/strong>
    • 14 days before:<\/strong> Initial reminder to confirm attendance.<\/li>
    • 7 days before:<\/strong> Provide a few more details about the event.<\/li>
    • 2 days before:<\/strong> Reinforce the date, time, and location.<\/li>
    • Morning of the session:<\/strong> A final, friendly nudge.<\/li><\/ul><\/li><\/ul>

      <\/p>

      Stat to note:<\/strong> A study published in BMC Health Services Research<\/em> found that sending reminders reduced no-shows by 39%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      <\/span>2. Keep It Simple<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Keep it simple and clear. Remember: this is a reminder email, not a sales email.<\/strong><\/p>

      <\/p>

      Include:<\/strong><\/p>

        • Clear session details (date, time, location).<\/li>
        • Contact information or a link to a dedicated web page.<\/li>
        • Calendar invite links.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          <\/span>3. Personalisation Increases Impact<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          The most powerful sound to a person is the sound of their own name. Make sure to use it!<\/p>

          • Use people\u2019s names in the email. Any email software (Mailchimp, Mailerlite, etc.) can automate this for you.<\/li>
          • Highlight the session\u2019s relevance to them. For example:“This session offers practical tools to help you become a better leader.”<\/em><\/li><\/ul>

            <\/p>

            Stat to note:<\/strong> According to research by Experian, personalised emails have a 29% higher open rate and a 41% higher click-through rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            <\/span>4. Encourage Commitment<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Send that calendar invite! Always request a confirmation reply or RSVP. A report by AppointmentPlus revealed that participants who actively confirm are 20% more likely to show up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            <\/span>5. Focus on Feelings, Not Facts<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            People are more likely to attend if you focus on how the training benefits them<\/strong> and the results they\u2019ll achieve, not just the content<\/strong>. Instead of saying:<\/p>

            \u2018This training will cover the four key concepts of leadership in a corporate environment.\u2019<\/em><\/p>

            try:<\/p>

            \u2018Become a respected leader by learning how to influence and motivate your team.\u2019<\/em><\/p>

            But remember\u2014keep this section short.<\/p>

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            <\/span>6. Example<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Here\u2019s a reminder email based on the points we\u2019ve discussed:<\/p>

            Subject:<\/strong> 2 Weeks to Go! Leadership Training is Almost Here!<\/p>

            Hi [Insert Name],<\/p>

            Just a quick reminder about your upcoming training session! Please find a calendar invite attached.<\/p>

            Training Session: Become a Respected Leader<\/strong><\/p>

            \ud83d\udcc5\u00a0Date:<\/strong> [Insert Date]
            \u23f0\u00a0Time:<\/strong> [Insert Time]
            \ud83d\udccd\u00a0Location:<\/strong> [Insert Location]<\/p>

            We\u2019re excited to have you join us and want to make sure you\u2019re all set. If you need anything, just reply to this email\u2014we\u2019re here to help!<\/p>

            See you soon! [Insert Your Name]<\/p>

            <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            <\/span>Final Thoughts<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Using a thoughtful reminder email strategy is more than a courtesy\u2014it\u2019s a way to make sure your training sessions are well-attended. Use these tactics to reduce no-shows so that your training gets the attention it deserves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            50% attendance at your training session? This one strategy can dramatically increase your attendance rate.<\/p>\n","protected":false},"author":53,"featured_media":45191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[248],"tags":[],"class_list":["post-45190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/posts\/45190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/comments?post=45190"}],"version-history":[{"count":0,"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/posts\/45190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/media\/45191"}],"wp:attachment":[{"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/media?parent=45190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/categories?post=45190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redrockinternational.com\/qa\/wp-json\/wp\/v2\/tags?post=45190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}