About us

Developing people, teams and organisations

Red Rock International was formed in 2005 by Nick and Robert and soon after joined by Nader. Together, they have gone on to be leaders of an organisation with more than 30 incredible people. RRI was created to help people live their best life at work. By influencing attitudes, developing skills and building relationships we have helped tens of thousands of people to live better lives at work and beyond.

We started in a small town in South Wales using the challenge of outdoor adventure as a catalyst for personal growth. Since then we have grown and established successful teams in Egypt, Qatar, Korea and have an office near Edinburgh. 

Our business was founded on a core belief that companies can benefit their communities and the environment, and that there is much more to the picture than making money. We work hard to build this principle and related practices into all that we do.


Our team in qatar

Our vision is to be a world leader in transformative leadership, team and personal development.

Our purpose is to...

 To create an inspiring workplace where staff are fulfilled, developed and valued.

 To help people in organisations to establish sustainable positive changes.

To develop a thriving and sustainable business.

 To have a positive social and environmental impact.

Our Values


We exist for people, creating an open and safe environment in which to live and work. We develop long-term relationships with our customers and partners.


We strive for originality and refuse to be tied to convention. We value simplicity, elegance and beauty, whether in our natural environment, the way that we work or the courses that we design.


We believe that overcoming challenges – physical, mental and emotional – creates powerful opportunities for growth.


Our training draws on our own experience and business practices; we live what we teach.

Our team

Nick Ashley

Co-founder & MD RRI Qatar

After working as an engineer for a few years controlling large items of chemical plant with computers Nick became increasingly fascinated by how teams work together. This coupled with a passion to start up a business and create some jobs, resulted in the beginning of the Red Rock International community. Nick’s experience of intense adventure leadership programmes, corporate adventure races delivered in the wilds of Kazakhstan’s Steppe and glamourous hotel based senior management training courses has placed him well to lead our business in Qatar. Married, 4 large children and still likes to think he can run well.

Robert Landon


Do you have a business plan, or staffing challenge? Robert is always keen to get involved with discussions to develop people and businesses. Since co-founding RRI in 2005, he has played many roles and currently leads the UK team and develops programmes for our customers.As a break from the laptop and video calls, he loves seeking out the steep parts of Scotland – on mountain bike or foot.Robert and his wife Beth have four children. 

Sam Pate

Programme development

Sam leads the team in our Llanelli office and is passionate about developing creative approaches to engage learners. His background in engineering, combined with his love for adventure and challenge, has equipped him with the skills and experience to design exciting, valuable and relevant programmes for our customers.
Sam is a new dad and working hard to keep up the surfing & climbing Most at home in the outdoors, Sam knows first-hand the necessity of good leadership and teamwork in achieving objectives.

Ian Mayhew

Creative thinker & facilitator

Bringing together a diverse range of experience from the NGO and business worlds, Ian is a wild thinker and creative genius. Never leaving home without a set of pencils and a sketch book, he has great skill in creating unique and engaging learning environments and facilitating discussions of depth.

He is a keen cyclist and loves watching his 3 teenage boys play sport.

Hong Moon

RRI Korea

Hong founded RRI Korea in 2014. He has provided a diverse range of team building, leadership and personal development courses for Korean companies such as Samsung Electronics (Foreign Employee), LG, SK Oil and Daelim.
He has also developed successful courses for foreign companies based in Korea like MAN Truck and Bus, Lego, TUV and Michelin Tyres. He has been living in the UK for 20 years with his family and he loves reflective practice through experiential activities. Hong studied MA in Development Training in Lancaster University. He was also the first Korean to gain UK climbing & kayaking instructor qualifications.

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We’ll get back in touch as soon as possible – normally within a day of receiving your message